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about our expertise

Trading Experience

After initially trading IT stocks online our founder started margin trading. After a few years in the bond market he turned to forex, including own account, managed accounts and as a trader for an investment fund.

Understanding Markets

We quickly adapted to changing market conditions. This helped us to transition from dot-com stock trading and bond market trading to forex trading. Forex is often seen as the best market for individual traders. We agree.

Information Overload

We understand the impact of information overload on new traders. It is overwhelming and confusing. We protect you from information overload by filtering information to get to the core of what you need for your trading.

Knowing FX Brokers

Forex brokers need many traders who trade high volumes. They offer free education encouraging more trading activity and more

volume on smaller time frames. This is not in traders' best interest. While a small percentage traders

succeed in the long run, brokers make money hand over fist.

Marketing Wizardry

Forex brokers use sophisticated marketing methods to attract new and inexperienced traders. Once hooked they are rushed to deposit money and start trading as soon as possible. These tactics significantly impact on traders' chances of success. We help you to resist the "call of the sirens".


Financial Regulation

Over the years we have

experienced how regulatory changes sometimes affect the way one can trade. Regulation is often seen by traders as only protecting against systemic risks. However, the real risks are much closer to home. The good news is you can control it.

Trading Psychology

Many believe that psychological trading problems are things like fear and greed. Solution are simple: Be unemotional. Study and correct trading "mistakes". Our experience shows otherwise. We know and focus on the real challenges you will face.

Trading Challenges

There are market challenges (think 2008 GFC, Covid-19) and personal challenges (job, family, health). Trading challenges: You can confuse luck and skill.  Missed opportunities.  Profits won’t come. Losses abound. Expectations are shattered. Trading is hard.


Personal Mentoring

We believe in personal mentoring. Our flagship, life-long program works with traders with long-term goals. We know from personal, and clients' experience that personal mentorship helps with the challenges every trader faces, trading and otherwise.

Team

“The most beautiful experience we can have is the mysterious. It is the fundamental emotion that stands at the cradle of true art and true science.” Albert Einstein, The World as I See It, 1931 The debate between realism and anti-realism is, at least, a century old.

Dirk du Toit

HEAD OF THINGS

“The most beautiful experience we can have is the mysterious. It is the fundamental emotion that stands at the cradle of true art and true science.” Albert Einstein, The World as I See It, 1931 The debate between realism and anti-realism is, at least, a century old.

Maurice Smith

CREATIVE DIRECTOR

“The most beautiful experience we can have is the mysterious. It is the fundamental emotion that stands at the cradle of true art and true science.” Albert Einstein, The World as I See It, 1931 The debate between realism and anti-realism is, at least, a century old.

Matilda Ellis

ART DIRECTOR


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